Content Strategy for the Web Kristina Halvorson
Publisher: New Riders Press

For the sake of future proofing and business agility, marketers should develop content strategy independent of any specific medium. The Associate Director Web Content Strategy will report to the Director of Internet Communications. Too often the focus is on technology and not on what actually matters, content. Elements of Content Strategy for the Public Sector Although few people set out to produce content that bores, confuses, and irritates users, the web (and your website) is filled with fluffy, purposeless, and annoying content. If a management consultant and a website copy writer got married, then Content Strategy for the Web would be their first child. Content strategyis a relatively new niche discipline in the digital space. Content strategy can be tough if your product or service is not sexy but it is a must for your SEO development. The upside to crowdsourcing content is genuine and huge: Every contributor becomes incentivized to push your content and brand around the social web. Kh-bookcover Kristina Halvorson, founder and president of Brain Traffic, has done more to raise awareness of Content Strategy than any person in the world of web design. On May 3rd and is currently available exclusively on iTunes. Please, please, please could we stop talking about content strategy as if it only applies to the web design professional. Content strategy for the web by Kristina Halvorson is a must read for anyone developing digital services of any kind. Kathy Sierra famously summed up most marketing departments' approach to content in this slide: kathy sierra - How we treat customers. His production and distribution company BelieveLTD is a two-time WEBBY winner, specializing in creating and building audiences for short form web content. Depending on the course, is a Web producer at The Chronicle. It's too limiting to constrain content strategy to the domain of web communications only. Text selection in this second strategy is made in the service of specific goals for the students, and content and practice are combined to fill the daily schedule. Content post panda update is nearly king then? What does this mean for SEOs and content strategy?